Research Proposal What attributes of eco-labels are important to Essay

Research Proposal What attributes of eco-labels are important to consumers - Essay Example This research proposal seeks to ascertain the eco-label attributes that consumers consider important. Eco-labelling has the fundamentals of information economics written all over it. Eco-labels help consumers in understanding the impact of a product on the environment. They use the information to make a decision on whether to support the product or not (FAO, n.d.). In economics, Stigler portrays information is a valuable resource. For example, a consumer will go around asking for product prices from different sellers. The consumer will continue asking until he or she gets the lowest price. It is apparent that the consumer will not relax until the marginal cost of the product equals the marginal cost of obtaining additional information (FAO, n.d.) Eco-labels provide valuable information on product characteristics, history, and cost, which influences consumer decisions (Delmas & Lessem, 2014). The level of importance that consumers attach to eco-labelling is high because eco-labels contain information about the product quality (Teisl, Roe, & Hicks, 2002). Research has shown that information of product quality is very difficult to obtain in the marketing compared to information on prices (Leopold Center & Iowa University Business Analysis Laboratory, 2004). Consequently, consumers are willing to pay higher for the information product quality (Loureiro & Lotade, 2005). It helps them avoid purchasing disappointing products. The level of uncertainty that come with product labels can push consumers to prefer information on quality. Therefore, consumers prefer the quality attribute of eco-labels on products (Delmas, 2010). Eco-labels influence consumer product preferences. A comprehensive theoretical analysis of the economics of analyzes reveals that some consumers will make purchasing decision based on the eco-labels. Typically, consumers make purchase decisions based on product quality and price. In fact, some consumers can purchase products at

Marketing Research Proposal Example | Topics and Well Written Essays - 2000 words

Marketing - Research Proposal Example f data from fifteen respondents randomly selected to present their views on the issue and in relation to Burger King and their attitudes towards the company and its products and services before and after the scandal. The respondents were selected randomly from the general population, and all were aged above 18 years. The research was conducted through qualitative collection of data using questionnaires. The results of this study showed that the Horse meat Scandal had a significant impact on the marketing strategy of Burger King as a company. Many of its previously loyal customers lost trust, and some indicated an onset of worry. Of all the 15 respondents from whom the data was collected, only 4 (27%) indicated having not changed their attitude towards the company. The rest 73% of the respondents were angry with the revelation of the scandal and would not recommend the company to anyone in the future. This attitude was present even among 2 respondents who had not eaten at Burger King before. These results indicate that must companies to observe business ethics and ensure that they do not lose customers out of such scandals. It, therefore, recommends that Burger King should be open and admit the flaws in the suppliers’ scrutiny and accreditation and assure the consumer of vigilance and seek apology. In early 2013, a wave of consumer uproar was experienced in the food industry in Western Europe. The outrage was in regards to companies unethical practice claims. I had been reported through several media that horse meat was being added to beef products from several main producers of burgers and other foods in the industry. Among the companies who were indicated to be involved in this scandal were Burger King and Tesco, the two giants in the industry. This issue of meat adulteration came to be referred by many the â€Å"Horse Meat Scandal† (HMS). The scandal did not only have immediate effect on the meat business, but also the idea of shopper trust in items offered

Suze Orman..leadership Assignment Example | Topics and Well Written Essays - 1250 words

Suze Orman..leadership - Assignment Example Career Suze Orman faced a lot of physical and mental challenges in her youth period, which she overcame through strong determination. Her indomitable effort bore fruit when she completed her graduation from public school and got chance at the Illinois University. At the University of Illinois she was a student of Social Work in which she desired to obtain a degree despite significant hardships. Suze Orman could not get achieve the University degree in first chance. However, instead of staying back moved over to California during 1973 where she started working as a waitress in a bakery to finance her studies. During 1976, Suze Orman was conferred diploma in Social Work by the University of Illinois. The initial period of Suze Orman’s career was as rough as the initial stages of her life. Suze Orman after being a graduate decided to stay back at the bakery to learn the style of the trade. She decided to open a restaurant by herself. To this end, she was also awarded with a loan of $50,000 dollars (by a benevolent customer) that she deposited in Merrill Lynch. However, with the crash of the financial market the entire amount was lost. This changed the course of Suze Orman’s life as she in a great need of meeting the loan ventured into the financial market to be employed as a broker. ... Four years down the line in 1987 Suze Orman resigned from the post of Vice President in Prudential Bache to become a financial entrepreneur. As a financial entrepreneur, Suze Orman ventured to open up her own financial firm, Suze Orman Financial Group where she stayed till 1997. Suze Orman decided again to change her career course from being a financial advisor to become a writer and a speaker. She quit the post of director of her firm and started on her career as a writer and an orator on financial matters (â€Å"Suze Orman Biography†). Achievement Suze Orman’s career as a writer and speaker won her many accolades. The books written by her consists of popular titles like ‘ The 9 Steps to Financial Freedom’, ‘The Courage to Be Rich’ and ‘The Road to Wealth’. All these books authored by Suze Orman happened to become the best sellers in New York. Suze Orman’s writing career also wears some national bestsellers like ‘Youà ¢â‚¬â„¢ve Earned It’ and ‘Don’t lose it’. Her writing career gains further recognition through her continued literary contribution to America’s contemporary magazines like ‘Oprah Winfrey’s Magazine’, ‘Philadelphia Inquirer’ among others. Apart from shining in her writing career, Suze Orman made a mark of an orator while hosting a show in the CNBC Channel. A separate segment was created in CNBC named ‘The Suze Orman Show’ which gained huge popularity. Her list of accolades includes Emmy awards for hosting shows aimed at public service. Suze Orman also received the Gracy Allen award for her significant contribution in financial talk shows in the audio and visual media. The Smart Money Magazine had listed Suze Orman among thirty ‘’Power Brokers’’ in the country. The Feminist Press for her

Energy drinks Essay Example for Free

Energy drinks Essay An energy drink is a drink which contains drugs that increases levels of nervous activity in the body, mainly caffeine, which is known for its mental or physical stimulation. Energy drinks may or may not be carbonated, and contain large amounts of caffeine and other stimulants drugs, and many also contain sugar, herbal extracts and amino acids. They are sub branches of the group of energy products, which includes bars and gels. Energy drinks comes in many brands, qualities, flavors and varieties. Positive Points: 1. Significant amount of improvement in mental and cognitive performances as well as increased alertness. 2. It’s been suggested that the reversal of some components present in caffeine helps in leaving a good effect on mood and one’s performance. 3. After many tests it is observed that in young healthy adults an energy drink significantly increased upper body muscle strength. 4. Energy drinks help in improve memory. 5. Energy drinks improve circulation of blood in your brain, ears and eyes. 6. Many energy drink companies use fruits and herbs that are healthy (for example: berries they protect your body cells from oxidation). Negative points: With 30 to 50 percent of teens are taking energy drinks on daily basis, there are disadvantages of drinking these drinks, especially in children and teenagers, because they cannot safely consume as much caffeine as adults can. 1. Energy drinks are very high in sugar level, containing up to 35 grams of sugar per drink, which is above the recommended amount of sugars for women of 25 grams per day and very close to the recommended daily limit of 37.5 grams per men. Consuming a lot of added sugars increases your risk for obesity, because added sugars provide extra calories. 2. The caffeine in energy drinks increases the speed with which the alcohol is absorbed by a body making it more likely a person will stay awake long enough to consume more alcohol than a body would otherwise be able to. 3. The risks can be lessened by sticking to the recommended limts, which are listed on every drink, and by controlling the consumption of energy drinks by drinking one drink in a day. Extra ingredients , like amino acids, taurine, guarana and ginseng, are added in such small amounts that they are not likely to give any beneficial health effects or cause any negative side effects. Suggestion: 1. For many people, occasional drinks are fine, but try your best to limit yourself to about 500 milliliters a day. If youre consistently fatigued or rundown, however, figure a better and healthier way to boost your energy. Get good sleep, include yourself physical activity in your routine, and eat a healthy food. If these things dont help, consult your doctor. Sometimes fatigue is a sign medical condition, such as hypothyroidism or anemia. 2. There are energy drinks which are not recommended, If you have a heart disease or high blood pressure, consult your doctor if energy drinks may cause complications. Pregnant women and women who are breast-feeding may want to especially limit consumption of these beverages. 3. With the growing popularity of energy drinks on daily basis, most of the parents are concerned about how much caffeine their kids are taking. The American Academy of Pediatrics recommends that adolescents get no more than 100 milligrams of caffeine a day. Younger children shouldnt drink caffeinated beverages on a regular basis.

Essay example --

In comparison to parallel economically advanced democracies, the United States in particular is prone to uniquely adversarial and legalistic means of policy formulation and implementation, constructed by the process of judicial review. With the ratification of the U.S. Constitution in 1787, common law, or using precedent as the basis of judicial policy making, has been a staple for American society. This British adaptation to U.S. lawmaking has evolved into an interest-driven persuasion tactic as opposed to statutory interpretation and democratic mechanisms. Americans frequently rely on legal threats and lawsuits, in which the laws that pertain, generally, are more complicated and prescriptive. In idealistic democratic models, the relative institutional relationships among the legislature, the executive state, and the courts. Yet, it is a false truth of the current U.S. governing system, in which author Robert Kagan theorizes is due to the American way of law known as adversarial leg alism. Although a thesis in this form is hardly a new discussion, Kagan’s treatment of it ranges throughout the political spectrum, targeting both the atmosphere surrounding policy making as well as its political actors within. Kagan provides a chief explanation for adversarial legalism as a mode of policy making, implementation, and dispute resolution characterized by frequent resort to highly adversarial legal interests, that conclusively infiltrate American democracy and ironically isolate branches of government, discrediting its merit of freedom and equality. Through this examination of politics, it is apparent that the system is at fault, perhaps inevitably, to the continuously growing problem of fragmented government that align with various other... ... and reform. Yet, it is in my opinion that his article is of such significance because of its logistic explanation of such frequent and high volume Court case reforms. Author Mark Graber in The Lessons of Dred Scott, claimed that decision rendered by Supreme Court Chief Justice Taney in 1865 was unavoidable, simply because the decision was consistent with the times of the era (Graber, p.7). This conditionality of politics concerning political environments is evident in Kagan as well, providing both political scientists and students alike with the knowledge that Courts do and often will act not only for the majority, but also more explicitly towards the persuasion tactics of every outlet of both private and public political participation, which provides a necessary and comprehensive evaluation of the American way of law unknown to many, including myself until today.

Ancient Chinese Inventions

Ancient Chinese Inventions It is well known that China has an ancient and glorious history, from the feudal periods ending in 222 BC through the three Imperial and Intermediate Eras, up to the Modern era – over 4000 years of dynastic reigns. It may also be well known that China is the source of many wonderful and useful inventions from spaghetti to gunpowder. This list, however, will take a slightly different slant of the topic: Chinese inventions and developments that were not known to or adopted by the Western (European) world for many decades and sometimes centuries after they were common place in China.Some you may be familiar with, others perhaps less so. First on the list is Row Planting, which is from Feudal period through 6 century BC. The Chinese begin planting crops in rows sometime around 6 century BC. This allows the crops to grow stronger and a lot faster. It allows more efficient planting, weeding, harvesting and watering. There is also proof documented that they realized that when the wind travels over rows of plants it causes less damage to the crop. This development was not introduced in the western world for another 2200 years.A Chinese man by the name of Master Lu wrote in the â€Å"Spring and Autumn Annals†: If the crops are grown in rows they will mature rapidly because they will not interfere with each other’s growth. The vertical rows made for skill, the horizontal rows must be drawn well, for if the lines are straight the wind will pass gently through. Along with the above we have mechanical clock mechanisms. This was invented around 725 AD. This clock operated by dripping water that powered a wheel, which made one full revolution in 24 hours. A bronze and iron system of wheels and gears made the clock rotate.Accurate mechanical clocks were developed because of a belief in the form of astrology. This was based upon the moment of conception rather than the time of birth. In ancient years retainers would listen outside of royal bedrooms to record the possible times of conception of royal children. This event was important enough that considerable effort was devoted to developing accurate timing mechanisms. Next on the list would be the compass, which was developed around Feudal period through 4th cent BC. The Chinese developed a lodestone instrument to ndicate direction which is known as the compass. Upon development the compass were only south pointing and were primarily use for land as divination tools and direct finders. It was written that lodestone makes iron come or it attracts it. Spoons were used to point the direction, while mounted on plates. The spoons were made from lodestone, while the plates were of bronze. Later in year of 1040 thermo-remanence needles were produced for mariners. The common use of this was recorded around year 1119. The thermo-remanence technology is still in use today.Then we have deep drilling, the Chinese invented a tool used for deep drilling boreholes. This wa s invented around circa 202 BC through 220 AD. It is listed that some of these boreholes would reach the depths of 4800 feet. This technology would be easily recognizable to a modern engineer. The Chinese would stack rocks with center holes which were tube or doughnut shaped from the surface to the deep stone layer as a guide for their drills. In the search for salt wells the Chinese developed a technology of driving bamboo poles deep into the earth.In addition to brine this drilling also often tapped into reservoirs of natural gas. The natural gas was captured in barrels and used as fuel to evaporate the water from brine to produce salt. They used the gas to boil sea water which separated the salt allowing it to become drinkable. The Chinese also invented gun powder; this was invented around 850 AD. An enterprising alchemist mixed 75 parts saltpeter with 15 parts charcoal and 10 parts sulfur. This mixture had no discernible life-lengthening properties, but it did explode with a fla sh and a bang when it was exposed to an open flame.What is noted in text from the era is that smoke and flames result so that hand and faces have been burnt, and even the whole house where they were working burned down. Then we have something that is widely used and appreciated throughout countries, cities and societies, the commonly used paper. This was invented around 105 AD and was made from a suspension of hemp waste in water, washed, soaked and beaten with a wooden mallet. A paper mold, probably a sieve of coarsely woven cloth stretched in a four sided bamboo frame, was used to dip up the fiber slurry from the vat and hold it for drying.Initially it was used for clothing rather than writing material. It was used to make body armor for soldiers. Now we have the ancient Chinese great unique invention of porcelain, which was invented around 16 century BC. In very ancient times the Chinese discovered that with the right choice of clay and firing techniques pottery could be made so thin that is was translucent. Such porcelain became universally known as china. Last but definitely not lease we have the known Chinese invention of a fabric that is soft to the skin. This fabric is called silk, which was invented around 3000 BC.For more than two thousand years the Chinese kept the secret of silk altogether to themselves. It was the most zealously guarded secret in history. The Chinese discovered that the cocoons of silk worms could be unwound and the filaments used to weave an especially light strong and beautiful cloth. All of these inventions were invented by original everyday pioneers. The saying goes everyday people do extraordinary things. Out of all of these wonderful inventions that were discussed, the invention of silk, paper, row planting and the mechanical clock mechanism would be the choice of the most important.Let’s briefly go over the reasons why these four would be the most important inventions. The invention of silk has paved the way for cent uries of fabric wearers. In the ancient years a person could distinguish who was royalty by the silk garment that was worn. Silk is 100% natural fabric and is healthy for your breathing due to the fact that silk is naturally hypoallergenic. The invention of row planting allowed more efficient growth of produce for farming which allowed more and better food to sell and to eat.The invention of the mechanical clock mechanism has evolved in time to be a much needed daily device called the clock. A clock is an instrument use to indicate, keep and coordinate time. A clock refers to any device for measuring and displaying time. This clock mechanism invention has involved into personal time keepers like a wrist watch, pocket watch etc. The invention of paper would be one of the best great inventions due to the fact that paper is used for everything in daily life. Paper was used to spread information that was on hand written letters. Paper is also used for drawings and painting.Not to mentio n that paper is used for books, newspaper and lets not forgot paper is used for making what we all love to spend money. Of all of the inventions listed above if there were one invention that would be listed as a must have invention would be the invention of paper. The invention of paper has evolved into the making of paper money. Paper money consists of 1, 5, 10, 20 dollar bills and etc. Money is something generally accepted as a medium of exchange, a unit of account or a store of value. The first advantage to having money is that fact that stuff costs money. If you want things you have to have money to pay for them.Vary rarely do people just give their stuff away, they want something for it and money is the universal trade item. You can trade money for almost anything in the world. If you want a lot of stuff you need to have a lot of money. We now know that we owe a whole lot to the ancient Chinese for inventing so many things that are of important value to our lives. Makes you won der if they knew back then how important these inventions would become to be. References â€Å"About the Collection. † About the Collection. N. p. , n. d. Web. 20 Aug. 2012. <http://www. ipst. gatech. edu/amp/collection>. CHINESEA   INVENTIONS. † Chinese Inventions. N. p. , n. d. Web. 20 Aug. 2012. <http://www. vhinkle. com/china/inventions. html>. â€Å"History of Silk. † History of Silk. N. p. , n. d. Web. 20 Aug. 2012. <http://www. silk-road. com/artl/silkhistory. shtml>. â€Å"Natural Gas Exploration. † Natural Gas Exploration. N. p. , n. d. Web. 20 Aug. 2012. <http://www. explorations. org/natural_gas_exploration_cont. html>. â€Å"Origin of Chinese Porcelain. † Origin of Chinese Porcelain. N. p. , n. d. Web. 20 Aug. 2012. <http://www1. chinaculture. org/gb/en_artqa/2003-09/24/content_37884. htm>.

King Kong Remake Analysis Essay

Movies have shown throughout our time that there is a strong underlying theme or message that can be unseen to most. It can be a minuscule significance to some, who focus on the violence and special effects, but once you start looking back at the big picture of certain films, there is so much more. A lot of people tend to focus on what is being filmed instead of how it’s being filmed. The difference is remarkable between the two films King Kong (1933) and the remake of King Kong produced in 2005. The perspective of how the story played out is very different between the two films. On one end, in the original, Kong is portrayed as a violent beast similar to a Godzilla type figure that is a huge threat to civilization. In the remake, it brings a deeper relationship to Kong to humanize his character. The audience can feel his emotions and reactions in a much bigger way to show he might be a powerful beast, but has a big heart too. The difference of how scenes are depicted by each director seems to be complete opposite visions of how the story plays out in each film. It’s interesting to see overtime how the outlook on how man deals with nature has dramatically shifted. Both films underlying messages can be very unnoticed with all the action, adventuring, and amazing special effects going on in the film. This ultimately makes it harder to pick out how power obsessed America was in the original, and how destructive we really are with nature today. It’s very apparent that both movies follow the same story line and plot, but how it is seen through the director’s eyes is very different. In both movies, the humans seem to be very destructive and disrespectful to nature. This is seen a lot more in the remake. Throughout original King Kong you never get that close to Kong to see how he feels and why he feels certain ways. A lot of the scenes with him in it displays very destructive behavior of him killing and tearing things apart. It sets him up as a monstrous figure similar to Godzilla, whereas the other movie personifies Kong as more of a humanized beast that is just looking for love and understanding. The newer film shows this by longer drawn out scenes between Ann and Kong that are almost intimate. Even though Kong cannot talk, the audience can tell how he’s thinking by facial expressions, along with his grunts and roars. It’s understandable the older film wasn’t able to show these certain sides of Kong due to technology and outdated special effects, but they still repeatedly display Kong’s actions and intentions strictly out of violence. In the original Kong, he is captured and put on display in New York City; he breaks out and is immediately enraged by the situation. He begins to run around the city damaging buildings, killing innocent civilians, and causing complete chaos. This again shows how Kong is a problem with society and a huge threat to anyone near him. Putting his image as this out of control beast brings the element that we have to conquer nature to express our true power with weapons and technology. This scene dramatically differs in the new film. Once Kong breaks free of captivity while being put on display on the stage, his focus is not on destroying and causing harm. His motivation is fully on being reunited with his love Ann. When he finally gets back together with her, they show just the two of them playing together in the snow at central park. They are laughing and enjoying themselves in a peaceful setting, showing that Kong means no harm at all. Until all of the sudden police and military forces interrupt the two with bombings, which puts a sense of how we are the evil force in the movie. Putting Kong on display like he was shows how we really do not respect nature. Its seen so much today that we start to treat animals as objects or material things to be used for our pleasure. Whether animals are used for food, or put in an exhibit at a zoo, it’s very apparent the respect for them is fading. A lot can argue that we need these things to survive or for our entertainment but we definitely go overboard. Our country does not think twice to slaughter millions of animals each day just for our benefit. It also wouldn’t be uncommon to see an animal’s head put up on display on a wall similar to a trophy or family picture. This develops a huge consequence because we don’t ever stop to think from the animal’s point of view. It seems to result in a lot of selfish acts by humans who don’t think twice about treating animals this way, which ultimately destroys their true worth of living beings. In the remake of King Kong, Kong is seen as a protector to Ann. He does not let anyone else harm her and never takes his eye off of her. No matter what the situation seems to be, his full focus is on Ann. In the original she doesn’t seem to be his top priority, and seems like he’s more about showing off how strong and powerful he can really be throughout the film. It’s very apparent in the scene where Kong battles two Tyrannosaurus Rex in the jungle on Skull Island. In the original, Ann is sitting off to the side watching from a distance very frightened. Kong continues to battle and barely acknowledges Ann and seems to worry more about his own well-being. There was even a point where she is pinned under a tree during the battle, and Kong doesn’t seem to notice her presence or screams until he’s finished with his fight. It is completely different in the new film. During the whole scene while fighting the Tyrannosaurus Rex, Kong has Ann wrapped up in his hand, and never lets go. He keeps her close to him at all times and makes sure she doesn’t get harmed. It really shows how Kong means well and looks out for her, almost as her guardian as they go around Skull Island. By doing this, the film really shows how Kong ultimately has good intentions with Ann. Seeing how he will defend Ann by any cost, shows that she has a place in Kong’s heart and he really does mean well. Even though Kong shows his loyalty out of violent acts, it’s still very obvious he does this strictly to protect the ones he cares about, bringing the viewers on Kong’s side. It shows how she is a true priority to Kong and his intentions are for the best, making him a more respectable character that doesn’t deserved to be captured. Building Kong’s character up as a protector and intelligent beast really puts the spotlight on us that we are the destructive force. This seems problematic today with all of the poaching and extinctions of our beloved animals, which we are the main contributors to. There are many cases where laws have been established because of people killing animals for clothing or cosmetic purposes. It shows we don’t believe these animals’ lives are worth much. It’s almost every day where you can see a commercial about donating money to help save or adopt some type of animal in need. When in reality, we probably wouldn’t need to do that if we made sacrifices ourselves to help protect our animals and environment. The last scene where Kong is shot down climbing the Empire State building makes arguably the biggest impression on how destructive we really can be to nature. As seen in the original, Kong is a huge problem in society and an untamable beast. This is a big reason why when the military and police forces are called in, they are portrayed as the hero type image saving the day. It shows it in a big way that we won’t be conquered by something like this, and humans can over power nature at the end of the day. However in the remake, it seems to be the complete opposite. Throughout the film the audience grows closer to Kong, and the last thing that is wanted is for him to be harmed. He has shown that he is loyal to Ann and just wants to be loved. That’s why when the airplanes are called in to destroy Kong; it’s almost hard to watch. It’s apparent that Kong did not want to be captured, and we now have to use violent force against him just because us humans can’t respect nature. It really shows how hypocritical we are and selfish the society can be. When captured he was praised and displayed as â€Å"The Eighth Wonder of the World†, but after breaking free, he needs to be killed. Humans never really look back and see how he might be feeling about ripping him out of his home, thinking he is just some type of ignorant animal that is to be put on display for everyone to look at. It definitely symbolizes how power hungry our country is. We are always trying to fix other countries problems and colonize the world when we have enough issues of our own to work out. In the end the military forces and planes bring Kong to his death, which presents another problem of how we use our technology available to take control and overpower situations. A lot of people view Kong as a problem and a threat to society because you see how violent and powerful he can really be. This is true, but that’s the exact reason we do not need to be capturing and taking Kong out of his environment. If we would have just let him be in peace in his own environment where he belonged, there would be no reason for having to kill him, But America’s greed for fame and money overpowers that in this film. It really goes to show how we are the destructive ones that have no respect for nature and it’s ultimately our fault this happened. It’s very vital to the viewers watching to see the significant themes shown throughout the films. It’s surprising how the same story can be displayed but with completely different underlying messages. The newer and drawn out film really enables the audience on how Kong is feeling throughout the film. It makes a huge impact on how you view everything else. Protecting and conserving nature seems to be the least of our priorities and degrades the worth of animal’s lives. Many viewers always look at it as â€Å"Beauty killed the Beast†, when really I believe we killed the beast with our destructive and selfish plans regarding nature’s finest things.